Video
Video Productions:
The Media Production department coordinates internal resources and external service providers to carry out professional video projects on your behalf. We support you from the initial consultation through the conceptual phase all the way to the final delivery of your video production.
The Video Production Process
- Consultation – In an initial brief meeting, we’ll work together to define your objectives, target audience, and a rough budget.
- Concept Development – We’d be happy to gather and discuss your initial ideas with you. These can serve as a starting point for our service providers to create a storyboard, shooting schedule, and production timeline. Your key messages and existing video and audio footage will be incorporated into this draft.
- Pre-production – We advise you on suitable filming locations and provide information on the necessary permits for location approvals and rights of the individuals featured.
- Shooting – The shoot is carried out by an external service provider; you designate your on-site contacts and, if necessary, coordinate the interview subjects or spokespersons. Upon request, our photography team can also take behind-the-scenes and set photos of the production.
- Post-production – Post-production is also handled by the service provider, including editing, sound mixing, color grading, and subtitles. We’re happy to work with you through feedback loops to review the quality and ensure a smooth process.
- Delivery – All final products (web-optimized MP4, 4K master, subtitle files) can be provided to you and archived. You confirm final acceptance.
Required Client Information
- Project briefing (targets, message, etc.)
- Target audience profile (age, field of expertise, preferred channels)
- Budget and timeline
- Available resources (your own footage, graphics, spokespersons)
- Legal requirements (copyright/data protection, approvals)
Format and Delivery Options
We can produce various formats, each optimized for specific channels and target audiences:
- Short videos ≤ 60 s are suitable for social media (Instagram, LinkedIn) and appeal primarily to students and young researchers.
- Explanatory videos (2–5 min) are used on websites or in e-learning and are aimed at subject-matter experts and external partners.
- Interview- or documentary-style videos are used at academic conferences and appeal to scientists and stakeholders.
- 360° videos/tours are suitable for trade show booths or lab tours, and are ideal for visitors to the Campus North or Campus South and international partners.
- Multilingual versions (German, English, and other languages as needed) enable dissemination within the global research community and, through subtitles for example, also meet accessibility requirements.
All products can be delivered in standard codecs (H.264, ProRes) and resolutions (HD 1080p, 4K), including web-optimized MP4 files and the master sources.
Content Tailored to Target Audiences
- Students: Practical relevance and clear learning objectives, dynamic and easy-to-understand style.
- Researchers: Focus on methodology and results; precise and data-driven presentation.
- General public: Emphasis on societal relevance, emotional storytelling.
- Partners/Industry: Technology transfer, professional and brand-consistent.
Videos in KIT’s
Central Communications Please feel free to consult with the KM Communications department early on regarding your video productions to determine whether your video is suitable for distribution through KIT’s central communications channels. Contact:
https://www.km.kit.edu/video-und-audio
Next Steps
Schedule an appointment for an initial consultation by emailing mep∂km.kit.edu . We’ll start planning together and will be happy to provide you with a customized quote.