video
Video productions:
The Media Production department coordinates internal resources and external service providers to realize professional video projects. We support you from the initial consultation to the conception and final delivery of your video production.
Video production process
- Consultation - In an initial brief meeting, we define the objectives, target group and rough budget together.
- Conception - We are happy to collect and discuss your initial ideas with you. These can serve as an initial basis for our service providers to create a storyboard, shooting schedule and production schedule. Your key messages and existing image/sound material are incorporated into this draft.
- Pre-production - We advise you on suitable filming locations and provide information on the necessary permits for locations and personal rights.
- Shooting - The shoot is carried out by the external service provider, you name your contact persons on location and coordinate the interview or speaker participants if necessary. On request, our photo team can also create making-of and set photos of the production.
- Post-production - The service provider also takes care of post-production, such as editing, sound mixing, color grading and subtitles. We are happy to check the quality together with you in the feedback loops and ensure that everything runs smoothly.
- Delivery - All end products (web-optimized MP4, 4K master, subtitle files) can be provided and archived for you. You confirm the final acceptance.
Client information required
- Project briefing (objectives, message,...)
- Target group profile (age, specialist area, preferred usage channels)
- Budget and time frame
- Available resources (own film material, graphics, speakers)
- Legal requirements (copyright/data protection, releases)
Format and result options
We can have various formats produced, with each format optimized for specific channels and target groups:
- Short videos ≤ 60 s are suitable for social media (Instagram, LinkedIn) and appeal primarily to students and young researchers.
- Explanatory videos (2-5 min) are used on websites or in e-learning and are aimed at specialist audiences and external cooperation partners.
- Interview or documentary style is used at specialist conferences and in the press and is aimed at scientists and stakeholders.
- 360° video / tour is suitable for trade fair stands or lab tours, ideal for visitors to the North Campus (CN) or South Campus (CS) and international partners.
- Multilingual versions (German, English and possibly other languages) enable distribution in the global research community and also meet accessibility requirements via e.g. subtitles.
All products can be delivered in common codecs (H.264, ProRes) and resolutions (HD 1080p, 4K), including web-optimized MP4 files and the master sources.
Preparation for specific target groups
- Students: Practical relevance and clear learning objectives, dynamic and easily digestible style.
- Scientists: Focus on methodology and results, precise and data-based presentation.
- Public: Emphasis on social relevance, emotional storytelling.
- Partners/industry: Technological transfer, professional and brand-compliant.
Funding & support
Co-financing by Communication and Marketing is possible under certain conditions if the video has a clear communication or marketing relevance for KIT. For this we require a project briefing, a cost estimate and proof of the expected reach. Please contact themen∂km.kit.edu
Next steps
Make an appointment for an initial consultation by emailing mep∂km.kit.edu. We will start planning together and will be happy to prepare an individual offer.